BLJ Worldwide, has been a key partner in several prominent Years of Culture programs, including MENSA Year of Culture 2022, Indonesia Year of Culture 2023, and the current Morocco Year of Culture 2024.

 

As part of these contracts, we provide comprehensive support and services to ensure the success and impact of the various projects and initiatives under each program.

The agency’s involvement is broad and multifaceted, encompassing strategic PR consultancy, campaign planning, and on-the-ground execution. We work closely with the Years of Culture teams to develop and refine the messaging and positioning for each project and event, ensuring clarity, consistency, and resonance with target audiences.

Content development is another core aspect of our work. The agency creates compelling and informative content across multiple formats, including press releases, articles, and multimedia assets, to engage and educate stakeholders about the Years of Culture programs.

Another critical component of our services is media relations. We leverage our extensive network and expertise to build strong relationships with key media outlets and influencers. This includes organizing media tours and trips for hosted journalists, facilitating interviews and coverage opportunities, and securing top-tier features that highlight the significance and impact of the Years of Culture initiatives.

Beyond traditional PR, we also propose and plan creative activations and community events that bring the Years of Culture programs to life. These experiential initiatives engage audiences directly, fostering cultural exchange, understanding, and appreciation.

Throughout the collaboration, we provide regular reporting and analysis to track the success and reach of the various campaigns and activities. Our data-driven insights help inform and optimize the overall strategy, ensuring maximum impact and ROI for the Years of Culture programs.