BLJ Worldwide was appointed by Bloomberg Media Group as its PR and communications consultancy for the inaugural Qatar Economic Forum, Powered by Bloomberg, as well as the subsequent 2022, 2023 and 2024 editions.

BLJ’s dedicated financial communications team provided Bloomberg with strategic and tactical counsel and press office services. This included media enquiry handling, interview pitching, and management for high-level Qatari and international speakers.

Our Finance & Investment team staffed the event in 2021, 2022, and 2023, including ad hoc, on-the-ground media handling and counsel on sensitive topics.

BLJ developed and executed a comprehensive communications strategy to maximize media coverage throughout the event. As part of our work, we pitched and managed media interviews for key speakers, drafted and issued content such as press releases and media invitations, developed media backgrounders and briefing documents, and provided ongoing media monitoring.